SEEK- To search, look with intention and purpose.

Strive for, push towards, work towards, attempt to find, search for, desire.


IT’S FUNNY isn’t it, that in a world where we are bombarded by visual imagery we have become less able to discern and look for subtlety and with clarity because of the visual confusion surrounding us? Learning to ‘really see’ is what Seek is all about. To spend longer in observation makes us appreciate what is really in front of us and helps us to strip away the irrelevant.

You can learn to look even though you may have been put off the act of drawing at school. That discipline of creatively formulating and distilling information spills out into every area of our lives through domestic or professional practice. It is learning to embrace failure as an essential ingredient of learning.  The BBC Arts Correspondent Will Gompertz demonstrates this beautifully in his book Think like an Artist where he explains that artists tend to embrace disappointment as an integral part of the creative process.



This is an interesting phrase that is a central activity to how we think and formulate ideas. Artists use this to take a simple idea and play with it, consider the subtleties that grow from it, question it, challenge it, but develop it into something of great profound impact and energy. That’s worth striving for! That journey of discovery can never be fully planned in advance. Don’t we know that it’s often the unexpected that makes the experience memorable?




“You are all individuals.” announces Brian in The Life of Brian, “I’m not.” replies one of his disciples.  Developing your own visual language comes with time because you need to find out what you want to say. Seek can help you do that. It can guide, nurture and challenge and help you look deeper with what you say and how you say it.




Learning to enjoy the act of looking is an important ingredient of Seek, allowing you to try new things out. As with anything new, you will make mistakes but that’s how we learn. Trial and error are the Morecambe and Wise, Lennon and McCartney of creative invention. Children learn so much about the world through play. As adults we have forgotten how to play. As Picasso famously said, “All children are born artists. The problem is to remain an artist as we grow up.”